Food Manufacturer

Turkey

https://www.safiragro.com/en/

Safir Kakao Tarim Ticaret Ltd Sti was established to consolidate our Sesame, Cocoa, Cashew Nuts, Oilseeds and Grains business into a single hub operation with warehousing, cleaning, re-bagging, color-sorting and hulling facilities. The facility is located in the strategic Mediterranean port city of Mersin. It is quite close to MIP (Mersin International Port). This gives Safir access to markets across Middle East, North Africa and the European Union. We have installed state of the art machines for storing, cleaning, color-sorting and bagging Oilseeds / Pulses. Same facility also includes multiple single-stream Sesame Hulling and Tahin Production lines. Safir has deep origination capabilities for Sesame, Cocoa and Cashew Nuts in Nigeria, Benin Republic and Ghana – the key producers of these commodities in West Africa.

Challenges

Safir Kakao Tarım Ticaret Ltd Şti faced significant challenges in expanding its reach across the European Union, Middle East, and North African markets. These challenges included navigating complex regulatory requirements, ensuring product compliance with import standards, and establishing trust with distributors in competitive markets. Additionally, Safir needed to position its diverse range of sesame, cocoa, cashew nuts, and other products in regions where consumer preferences and market demands vary significantly.

Our Approach

VORA Trade Partner worked closely with Safir to address these challenges by developing a tailored market entry strategy. Through our extensive network, we facilitated introductions to trusted distributors and importers across Europe and the Middle East. We provided in-depth market research to identify regional trends and preferences, enabling Safir to position their products effectively.

To support regulatory compliance, we partnered Safir with industry experts to ensure their products met the stringent standards required in key markets. Additionally, we represented Safir at major trade shows, showcasing their high-quality offerings to potential distributors and buyers, further enhancing their visibility and credibility in international markets.